Library of Science Book Club selectionDiscover magazine “What to Read” selection“A really great book.” —IRA FLATOW, Science Friday“One of the finest science writers I’ve ever read.” —
Los Angeles Times
“Ellard has a knack for distilling obscure scientific theories into practical wisdom.” —
New York Times Book Review
“[Ellard] mak[es] even the most mundane entomological experiment or exegesis of psychological geekspeak feel fresh and fascinating.” —NPR“Colin Ellard is one of the world’s foremost thinkers on the neuroscience of urban design. Here he offers a...